A New EIRA of Electrical Safety
NEW BRAND DEVELOPMENT
Client: Electrical Inspection Reports Australia
Ride and Smile
PROJECT: brand redesign
CLIENT: Jye Byrnes Surfboards
With experience in all styles of board design and an emphasis on custom made boards, Jye Byrnes designs surfboards for a vast range of ages and abilities. He approached Engineroom as he found his existing logos limiting. He couldn't apply them to every style of board, so he ended up with various, inconsistent logos which weakened his brand.
He wanted to create a logo that would be flexible enough to work on all styles of boards, whilst still being iconic and easily recognisable. We presented several initial concepts but the one we all kept coming back to was based on Jye's nickname 'The Fly'. The logo was an abstract representation of three boards standing together, a surfboard and two fins, or more iconically The fly.
PREVIOUS LOGOS
Jye Byrnes Surfboards
The team at Engineroom really understood the vision I had when I approached them to design a new logo and branding options for my custom made surfboards. My logo has definitely made my brand more uniform and the versatility means I can use it on my whole range including accessories. I wanted something classic yet current and Engineroom definitely delivered. The unique logo can easily be spotted in the surf or at the beach and its timeless design means I will be using it for many more years.
OUR DELIVERABLES ON THIS PROJECT
Merchandise
Identity
Marketing Collateral
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