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Simple, bold, confident
And Strong

PROJECT: Brand Redesign
CLIENT: Admiral Solutions

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Admiral Solutions is a specialist HR company established in Sydney, Australia with a second office in Chicago, USA. They approached Engineroom in 2012 to redesign their logo to bring it in line with their core values and vision. Their goal with the brand refresh was to firmly establish Admiral Solutions as a successful, highly respected, and most trusted provider of HR solutions within their areas of expertise.

 

The name Admiral was chosen in honour of their founder's maternal grandfather, Leonard Admiral. Leonard Admiral was a cabin boy in the Dutch Navy who arrived on a Tall Ship in Sydney Harbour during the early 1900's. During his gruelling ocean voyage, he saw the tragic accidental death of his two friends during routine cannon practice. He jumped ship in Australia where he married a lovely woman and grew their new life and family together.

Admirals mission as a business pays tribute to their founder, Leonard Admiral, and was so precise: "We strive to embody the pioneering spirit of the Admiral's courageous and determined streak into the heart of the Admiral's team". We wanted the admiral logo to embody the qualities of strength, leadership and ability to steer individuals and businesses into the future.

 

For the re-design of Admiral Solutions brand we kept the design simple, bold, confident and strong. Even today six years since its redesign, Admiral's Brand Identity still appears modern, striking, in command, and is a stand out from it's competitors positioning the business as a leader in it's industry.

Before

Montohomes

OUR DELIVERABLES ON THIS PROJECT

Brand Guidelines

Brand Guidelines

Stationery

Stationery

Identity

Identity

Print Design

Print Design

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