Building a Stronger Brand
BRAND REPOSITIONING
Client: Montgomery Homes
Astra Aerolab
PROJECT: New Brand Development
CLIENT: Newcastle Australia
Newcastle Airport briefed Engineroom on designing a website and various pieces of branding collateral for a new, world-leading aerospace commercial precinct adjacent to Newcastle Airport and RAAF Base in Williamtown.
Named Astra Aerolab, the precinct provided a unique innovation hub for defence and aerospace, as well as non-aviation related industries such as advanced manufacturing, technology, education, mining and operations.
The objective of the brief was:
To build awareness and establish credibility for the Astra Aerolab brand, in the aviation, defence and technology industries.
To promote the unique value propositions of Astra Aerolab brand, and the Newcastle region, which will set it apart from any other aerospace facility.
To build a credible narration about Astra Aerolab that resonates with the relevant industry representation.
Generate interest in commercial opportunities and finally;
Have a suite of branded templates and collateral to assist with the above.
Engineroom achieve the objective by designing the following:
Website
Brochure
PowerPoint Templates
EDM Templates
Report Templates
Stationery including letterhead and various business cards and finally a presentation folder.
Since the initial briefing Engineroom has continued to assist Newcastle Airport and has developed layouts for Fact Sheets as well as Bannermesh artwork
OUR DELIVERABLES ON THIS PROJECT
Iconography
Signage
Stationery
Web Design
Marketing Collateral
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