
Engineroom was approached by two brothers who had created a recipe for fantastic quality jerky. Having made it for family and friends for years, they now wanted to expand into retail. Unlike most other Jerky on the market, the product is 100% handmade, hand cut and uses quality ingredients making the flavours 'real' and not 'artificial'.
At a time when Jerky packaging was consistently, bold, masculine, brightly coloured and plastic looking. We wanted to differentiate Jeff's by playing up it's natural handmade aesthetic. Our aim was to not only appeal to the streotypical jerky enthusiast, but also to health conscious males and females who were looking for high protein snacks.
Jeff's entrusted Engineroom with all aspects of the brand creation, from name generation, brand positioning, defining the brand essence, developing the logo, tagline and packaging design. To ensure consistency and help bring the brands personality to life we were also asked to create all support material including; trade presenters, shipping cartons, point-of-sale, trade show signage, social media imagery and their e-commerce website. Due to the loyal followers the brand started to attract, we also designed merchandise, including; t-shirts, singlets, hats and stubby holders.
Concept Development
Artwork
Brand Guidelines
Email Marketing
Logo Design
New Product Development
Point Of Sale
Range Extension
Signage
Social Media
Web Design
Print Production
Like what you see? Here are some more projects we think you might enjoy...
Same Same But Different
Get in touch using the forms below, shoot us an email, reach out on social media, heck – send a carrier pigeon.
Regardless of how, we'd love to hear from you.
Want to make a project enquiry?
Interested in working with Engineroom? So we can better understand your needs please answer a few short questions and we'll get in touch with you!
Newcastle
Sydney