Engineroom Icon

Mentos CHEWS

PROJECT: POS Concepts
CLIENT: Stuart Alexander

Mentos was launching a new Chews range into the candy mints category called 'Mentos Incredible Chew'. The product was a long lasting, soft fruit chew that had 'True-to-fruit' flavours and no artificial colours or flavours.

 

The brief was to create a concept for a key visual and a unique point-of-sale display for the new 'Incredible Chew!' launch that enticed customers to buy the product at different locations throughout the store.

 

The concept had to: communicate the product type (Chew) and the incredible, great tasting, fruit flavoured experience, communicate the three fun flavours available, grab attention attract shoppers to the stand and look appetising - make the consumer want to try the product.

Mentos-incredible-chew Mentos-incredible-chew

Concept 1 - Real Fruit Taste

This concept really played up the true-to-fruit taste. It suggested the product was grown alongside the fruit on the vines or trees. We wanted the key visual and point-of-sale display to have a natural outdoor feel to emphasise the 'all natural', 'no artificial colours or flavours'. The wobbler designs utilised the strong hit of colour to emphasise the three different flavours.

SHELF WOBBLER

Mentos-grapes
Mentos-strauberry
Mentos-apple

Key Creative Visuals

mentos-tree
mentos-tree

Pos Stands

flavour
flavour-pack

Concept 2 - LONG LASTING FLAVOUR

 

This concept played on the product type - a chew with long lasting flavour. It highlights the fun flavours available in a "Willy Wonka" style concept. The twisted shapes combined with the fruit visuals help communicate the chewy format along with the great tasting, fruit flavoured experience. The colour blocking creates a POS display which has high impact, but allows for multiple pieces of messaging.

mentos-productsmentos-productsmentos-products

POS STAND, FLOOR DECALS & SHELF WOBBLER

stumulating-grapes
long-lasting
fruit-taste
long-lasting

KEY CREATIVE VISUALS

Mentos-chewMentos-chew

Concept 3 - INCREDIBLE CHEW

 

There is no mistaking this product is a chew! This concept makes it clear that the product is differentiated to standard mentos dragrees - it is NOT gum. The bulging treatment of the type, pack visuals and flavour imagery helps communicate the flavour hit!

Montos-gif

Concept 3 - INCREDIBLE CHEW

 

here is no mistaking this product is a chew!
This concept makes it clear that the product is differentiated to standard mentos dragrees - it is NOT gum. The bulging treatment of the type, pack visuals and flavour imagery helps communicate the flavour hit!

Mentos-product
Mentos-black-white

POS Stand

OUR DELIVERABLES ON THIS PROJECT

Concept Development

Concept Development

Point Of Sale

Point Of Sale

Structural Design

Structural Design

don't be shy, Talk to us if...

Get in touch using the forms below, shoot us an email, reach out on social media, heck – send a carrier pigeon.

Regardless of how, we'd love to hear from you.

Want to make a general enquiry?

Want to make a project enquiry?

Interested in working with Engineroom? So we can better understand your needs please answer a few short questions and we'll get in touch with you!

Want to make a project enquiry?

Want to make a general enquiry?

Newcastle

02 4929 7079

Sydney

02 8218 2148